How well do you know the people who are buying from you?
If you answered anything, but “as I don’t want to,” I’m saying nonsense.
The truth is that you can never have a good understanding of your prospects. Their wishes, needs and priorities should always be your top priority.
Many CROs focus on small details. Does a red button with black color convert better than green with red. Pop up or squeeze pages are preferable if the font weight draws the eye and increases conversions or enhances your list.
This is a never ending battle, which tries to squeeze out an extra 0.01% conversion, and the way most CROs check that consulting salary.
So what if I said that it was all in vain? The color of your buttons does not matter. Nobody cares about the thickness of your text. You are testing your squeeze page to waste your time.
No, there is something more important that needs your attention.
What I’m saying is that if you don’t take the important first step for better conversions, your buttons The color of and any other small changes you make are pretty much useless.
Let’s stop for a minute and think about the golden rule of copy writing…
It is not “creative.”
It’s “not funny.”
It is not “super motivating either.”
All these areas are important, yes, but being able to apply them effectively depends on the golden rule: know your target audience.
I’m not just doing the basics of names, email addresses and locations. You have to know their likes, dislikes, what kind of content they enjoy and the products they use. If you don’t know the answers to these questions, then when you talk about selling them, you don’t have much luck.
You need a clear understanding of your audience so that you can clearly identify that their needs overlap with what you are providing. Without this knowledge, you can try selling kindergarten services to senior women, or teenage women (I pray there is no market).
Understanding your audience is the first and most important aspect of achieving high conversions.
With this in mind, here is a quick little guide on how you can get a better idea about your audience’s age, gender, interests, and opinions so that you can use your marketing and marketing skills to attract the right types of customers. Improve products.
Review mining
The first area that we are going to keep an eye on is the centuries-old gem of review mining. This is a method whose efficiency has been known for decades and was once done through user surveys and questionnaires.
Of course you can still go the way of the survey if you want to – there are a lot of great services like Survey Monkey and Google Consumer Survey to help you – but we are not interested in what your customers are doing with your face. What to say We want to know what they are going to say to other current and potential customers.
Thanks to the review sites of independent retailers such as Yelp and Amazon, it has never been easier to test what your customers actually think about the product you are offering and its competitors.
Joanna Wiebe of Copyhackers has written not one, but two incredible articles on critical mining that are definitely worth your time. Using this method, she not only succeeded in gaining a better understanding of her audience, but also managed to lift an entirely new headline from a review, resulting in a 400% increase in CTR!
The short version for effective review mining is to sift through as many reviews as possible for your own product and to find common topics related to them, both positive and negative.
During the review you want to record the highest recurring opinion in three major areas:
Memorable phrase
What do people want
Do people hate
Copy writing mining table
Once you get your table, there is time to further narrow down the option to only the most frequent and shared opinions. By piecing together similar ideas and boiling them down to simple interviews, you’ll have a great starting point to build some killer client personalities based solely on wishes.
Google Analytics
As long as you are crossing some traffic thresholds, Google Analytics provides some terrific reports about people visiting your site.
The problem with Analytics is that it can be quite complex. The sheer scope of information leaves many people chasing their tails and making no progress in understanding what is wrong.
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